UA Marketing Lead

JOB RESPONSIBILITIES:

• Develop and execute a comprehensive User Acquisition (UA) strategy, focusing on user growth and cost optimization aligned with the company’s business objectives.
• Analyze and understand the product to build and implement UA campaigns across multiple channels: Google, Minter, Unity, Facebook, TikTok, etc.
• Conduct continuous A/B testing to optimize ads, creatives, store listing, and other factors to improve conversion rates.
• Utilize tracking tools (Appsflyer, Adjust, etc.) to monitor campaign performance, analyze data, and make timely adjustments to optimize CPI, ROAS, and LTV.
• Manage and allocate UA budgets efficiently to achieve optimal ROI.
• Provide periodic reports on UA campaign performance to management, suggesting improvements and growth opportunities.
• Research the global app market on Google Play and App Store to understand the business environment and product potential, offering relevant recommendations to the Product team.
• Directly recruit, train, lead, and develop the UA marketing team (3-5 members) to achieve set objectives, including skill development, performance management, and specialization training.
• Act as a bridge between product, business, and creative teams to ensure campaign alignment.
• Build and maintain relationships with strategic partners, key clients, and other stakeholders.

REQUIREMENTS:

• At least 1 year of experience in User Acquisition (UA) for mobile apps, preferably managing ad campaigns on Facebook Ads, Google Ads, and TikTok Ads with large budgets.
• Strong analytical thinking and passion for data-driven decision-making.
• Proficiency in Excel, Google Analytics, and other data analysis tools to track and evaluate campaign performance.
• Creativity and market trend awareness, with the ability to propose innovative UA ideas.
• Strong communication skills with the ability to present ideas clearly and persuasively.
• Project management and organizational skills to ensure efficient workflow and meet deadlines.
• Open-minded, harmonious, and collaborative team player.
• Proficiency in English; candidates with IELTS 6.5+ are preferred.
• Knowledge of the mobile game/app market and the latest UA trends.

BENEFITS:

• 13th-month salary.
• Maximum 02 months probation with 100% salary.
• Lunar New Year bonus from 01 - 05 months' salary.
• Holiday bonuses: April 30th, May 1st, September 2nd, New Year's Day, March 8th, October 20th, etc., applicable to all employees (official, probationary, interns).
• Monthly fuel and lunch allowance.
• Fully equipped with necessary working tools.
• Performance and salary review twice a year (January & July).
• Full insurance, holidays, and benefits according to legal regulations, plus periodic health check-up packages for official employees.
• Team building/travel every 3 months – 100% company-sponsored.