SEO Head Specialist

The Role

As a rapidly growing global gaming marketplace platform, we are looking for a seasoned Growth;

Performance Marketer to help us 10-20x our internet presence. You will assist the Founder and CEO to be the driving force for all things Marketing, with a focus on SEM/SEO & Paid Ads, playing a pivotal role in empowering to be global first in targeted niches.

You should have the ability to craft out a long-term performance marketing strategy roadmap, plan/identify areas of improvements/gaps, and also be the detail-oriented champion to work on the implementation to move us towards the path of success.

You start off as the one and only Marketing person and get a chance to build the function/team together alongside the company’s growth.

Main Responsibilities

1. SEO Strategy & Leadership

● Develop and own the company’s overall SEO roadmap and organic growth strategy.

● Lead SEO planning across technical SEO, on-page SEO, off-page SEO, content SEO, and local/international SEO.

● Set measurable SEO KPIs including traffic growth, rankings, conversions, CTR, indexed pages, and revenue contribution.

● Collaborate with product, engineering, marketing, and content teams to align SEO initiatives with business goals.

● Monitor industry trends, Google algorithm updates, and AI search developments.

2. Technical SEO

● Lead & own the technical SEO roadmap across the platform

● Conduct regular technical SEO audits and identify opportunities to improve crawlability,

indexation, rankings, and site performance

● Optimize site architecture, URL structures, canonicalization, redirects, XML sitemaps,

robots.txt, and internal linking systems

● Identify and resolve technical SEO issues including duplicate content, crawl inefficiencies, orphan pages, broken links, and rendering/indexation problems

● Work closely with the engineering team to ensure SEO best practices are properly

implemented across the codebase

● Improve Core Web Vitals and overall site performance metrics that impact SEO

● Monitor and optimize crawl budget efficiency for large-scale dynamically generated pages

● Implement and manage structured data/schema markup across relevant page types

● Collaborate with product and engineering teams to ensure new features and page templates are SEO-friendly by design

2. Drive Programmatic SEO & Scalable Organic Growth

● Design and implement scalable programmatic SEO strategies for marketplace and inventory- driven pages

● Develop scalable landing page frameworks targeting high-intent search demand

● Perform keyword discovery, clustering, and search intent analysis to identify scalable growth opportunities

● Build SEO strategies for large sets of dynamically generated pages while maintaining content quality and indexation efficiency

● Improve topical authority and search visibility across priority categories

● Research and implement on-page optimization recommendations for organic SEO growth

● Analyze competitor SEO strategies, page structures, and search visibility trends

● Develop scalable internal linking and content discoverability strategies

3. Content & On-Page SEO

● Build scalable keyword strategies based on search intent and business priorities.

● Lead content optimization initiatives for landing pages, blogs, category pages, and

programmatic SEO pages.

● Perform competitor analysis and content gap analysis.

● Ensure proper on-page optimization including metadata, headings, semantic structure, and internal linking.

● Optimize conversion-focused SEO pages.

4. Off-Page SEO & Authority Building

● Develop and manage white-hat link building strategies.

● Oversee outreach campaigns, digital PR, citations, entity SEO, social signals, and brand authority initiatives.

● Evaluate backlink profiles and identify toxic or low-quality links.

● Coordinate with external SEO agencies or freelancers if needed.

5. Analytics & Reporting

● Monitor SEO performance using Google Search Console, Google Analytics, Ahrefs,

SEMrush, Screaming Frog, and related tools.

● Build SEO dashboards and monthly performance reports.

● Analyze ranking trends, traffic quality, user behavior, and conversion performance.

● Present insights and recommendations to management.

6. SEO Company Standard

● Define workflows, SOPs, QA processes, and SEO standards.

● Manage timelines, priorities, and cross-functional coordination.

Qualifications

● 5 years relevant experience on SEO and Paid Ads (Google, TikTok), dealing with

100K users per month

● Demonstrated ability to develop and execute SEO strategies to meet business

objectives.

● Experience using SEO tools such as Ahrefs, SEMrush, Google Analytics, and Google Tag Manager

● Expertise in Keyword Research and Search Analysis to identify trends and optimize content.

● Experience with data tracking setups (UTM tagging, Pixels, conversion APIs etc)

● Comfortable in a lean start-up environment, where resources are limited and we are a

small team

● Analytical, logical and a strong interest in numbers and data

● Self-starter, entrepreneurial & eager to learn

● Proficiency in Web Analytics and Data Analysis to monitor and improve website

performance.

● Experience in areas of marketplaces, e-commerce, or gaming will be a major plus

● While not required, it will be ideal if you are also an avid gamer or be familiar with how

gamers buy & sell virtual items like mobile gaming accounts, in-game items and gaming services

● Bachelor’s degree in Marketing, Engineering or a related field is preferred.

● Excellent organizational and communication skills to work effectively within a team.

Success Metrics

Success in this role will be measured by:

● Growth in qualified organic traffic

● Improvement in search visibility and keyword rankings

● Indexation and crawl efficiency improvements

● Organic conversion growth

● Technical SEO health and Core Web Vitals performance

● Scalability and effectiveness of programmatic SEO initiatives

● Organic traffic contribution to overall platform growth