Online Business Manager

We are seeking a results-driven Online Business Manager with strong website ownership and e-commerce growth expertise. This role is accountable for driving website traffic, conversion rate optimization (CRO), and online revenue growth through data-driven execution and full-funnel performance management. This is not a general digital strategy role. We prioritize candidates with hands-on website performance experience and proven online revenue accountability.

1. Job Description

1.1 Key Objectives

• Own and scale website revenue performance

• Increase qualified traffic (organic & paid)

• Improve conversion rate and customer journey efficiency

• Optimize digital funnel from acquisition → engagement → checkout

• Build structured KPI dashboard for performance tracking

1.2 Key Responsibilities

a) Website Growth & Performance Ownership

• Develop and execute website growth strategy (SEO, SEM, CRO)

• Monitor and optimize traffic sources (organic, paid, referral, direct)

• Improve conversion rate across landing pages and checkout flow

• Conduct A/B testing and usability optimization initiatives

b) E-Commerce Revenue Management

• Drive online sales performance through pricing, campaign, and content optimization

• Monitor key metrics: conversion rate, bounce rate, AOV, cart abandonment, ROAS

• Collaborate with Marketing & Product teams to launch performance-driven campaigns

• Ensure website aligns with commercial objectives and seasonal strategy

c) Data Analytics & Tracking

• Set up and manage tracking tools (GA4, Tag Manager, pixel tracking)

• Build performance dashboards and actionable insights

• Analyze funnel performance and identify drop-off points

• Recommend data-backed optimization plans

d) Cross-Functional Collaboration

• Work closely with IT/Developers to improve website speed, UX, and technical SEO

• Coordinate with Content & Design teams to enhance on-page engagement

• Align with Sales & CRM teams to improve retention and LTV

1.3 KPIs

• Website revenue growth (%)

• Conversion rate improvement

• Organic traffic growth

• ROAS & CAC control

• Bounce rate reduction

• Average Order Value (AOV) improvement

2. Requirements

2.1 Experience

• Minimum 5 years in Digital / E-commerce

• At least 2–3 years directly managing website performance

• Proven experience in conversion optimization & revenue growth

• Experience working with CMS platforms (Shopify, Magento, WordPress or similar)

2.2 Technical Skills

• SEO (technical & content-driven)

• SEM / Paid traffic management (Google Ads preferred)

• Conversion Rate Optimization (CRO)

• GA4 & tracking tools

• A/B testing methodology

• Performance reporting & dashboard building

2.3 Mindset

• Strong analytical and data-driven approach

• Revenue accountability mindset

• Hands-on execution capability

• Growth-oriented and performance-focused

2.4 Preferred Background

• Experience in retail, FMCG, home-living, or consumer goods

• Experience scaling owned e-commerce platforms

• Experience managing full-funnel performance marketing

2.5 Skills

• Good English (communication with top managers and PMs in English only)

3. Benefit

• Salary: competitive, from $1,000 to $2,000 (depending on qualifications).

• Dynamic, professional work environment with opportunities for learning and development.

• Talented, enthusiastic, and experienced colleagues.

• Attractive benefits package: 

♦ Free lunch, coffee, and beverages.

♦ Support for weddings and funerals, birthday celebrations.

♦ Insurance benefits according to regulations.

♦ Opportunities to be recognized as an outstanding employee.

♦ Free use of gym, yoga, mini golf course, table tennis, and billiards.

♦ Gifts for company anniversaries, birthdays, travel, team building, etc.

Location: Tan Quang Industrial Park, Nhu Quynh Commune, Hung Yen Province - About 1 km from Ocean Park 1 - Company buses from Ha Noi city.

Working time: Monday – Friday (7:30 – 16:15) + 2 Saturdays/month, working on all Saturdays is during the probation period