Mandarin Copywriter

We are expanding our reach in the Chinese market and are looking for a talented Mandarin Copywriter who is also fluent in English and has a strong background in creating engaging content for social media platforms popular in China, such as WeChat, RED, Douyin, and Weibo. This is a remote opportunity.

Key Responsibilities:

● Develop and execute creative copy in Mandarin tailored to various Chinese social media

platforms and our website, ensuring content is engaging, informative, and tailored to our target audience - students looking for accommodation.

● Translate and adapt English content marketing materials into Mandarin, maintaining the brand's voice and message consistency across all channels.

● Collaborate with the marketing team to create compelling campaigns that resonate with the Chinese market, driving brand awareness and engagement.

● Stay up-to-date with trends on social media platforms to ensure content is relevant and

appealing and has a high chance of going viral!

● Analyze content performance metrics to understand effectiveness and adjust strategies

accordingly.

● Perform Keyword research and optimize content for SEO

Requirements:

● Native Mandarin speaker from Mainland China, fluent in English.

● Proven experience in copywriting (1-3 years), specifically for Chinese platforms (WeChat,

RED, Douyin, Weibo, Baidu, Bilibili etc.).

● SEO knowledge is a must!

● Candidates must be able to do keyword research and optimize content for search engine

ranking.

● Creative and able to produce engaging and original content.

● Knowledge of the student accommodation industry or experience working with a student

accommodation brand is highly preferred.

● Excellent communication and collaboration skills.

● Ability to work independently and meet deadlines.