Executive (Marketing & Communications)

Roles & Responsibilities

• Support Marketing Lead to develop an overall plan and objectives for the organisation’s marketing and communications effort with the Business Development & Strategy teams.
• Generate high-quality writing for various platforms, including websites, social media, email, and print materials, tailored to different audience segments.
• Develop Marketing Promotional Materials - ( Brochures, Course Catalogues, Posters, Pull-up banner, TV-slides, Video, Brand Deck.)
• revamp product brochure
• update course catalogue
• create new poster, pull-up banner, TV slides for centre
• Manage online presence for the company including identification of outreach opportunities, drafting of posts and content, alignment and clearance of content internally and with Group Corp Comms. Key social channels may include LinkedIn.
• Coordinate marketing campaigns, events, exhibitions, webinars and corporate visits.
• Develop event materials, such as banners, brochures, and presentations.
• Liaison to support campaigns, events, exhibitions and webinars.
• Prepare performance report of all marketing campaigns and channels using a variety of Web analytics tools (Google Analytics, WebTrends etc.), assess against goals (ROI and KPIs) and recommend areas for improvement or optimization.
• Stay updated on digital marketing trends and implement best practices.
• Undertake other ad-hoc marketing-related tasks when assigned.

Requirements

• Degree/Diploma in Marketing/Mass Communications/Business or equivalent.
• Minimum 2 years of relevant experience in similar role.
• Familiarity with B2B & B2G engagement campaigns.
• Domain experience in Business Process Outsourcing, Shared Services an advantage.
• Possess exceptional writing and presentation skills.
• Hands-on experience with Google Analytics, SEM, SEO efforts (keyword, image optimization etc.)
•  Able to work with multiple line of businesses/business units and stakeholders within the Client to drive the execution of abovementioned marketing initiatives.
• Inquisitive, self-motivated, able to handle multiple opportunities and projects concurrently.
•  Able to work independently in a fast-paced environment, as well as collaboratively in a team.